From VC Returns -- Do They Exist in Wi-Fi?

Here's the irony in Wi-Fi public access pricing: retailers can be profitable by offering free Wi-Fi as a customer acquisition tool. But when they charge for Wi-Fi access, these retailers, and the WISPs serving them, almost certainly lose money. ... The fully loaded cost of offering free Wi-Fi access is less than $6/day. Operating a billable hotspot costs over $30/day.

Hat tip: Fred Sampson and boing boing.

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