IDblog ... an information design weblog

December 22, 2003
A Google hat-trick

How's this for the joy of a strong brand? You can obscure over half your logo and still have it be recognized:
Google logo under a deep snowfall

This makes the third Google logo I've commented on (here are the first and second). There are many more worth mentioning (like the one for the Wright brothers anniversary). You can check out the whole series at Google's holiday logo page. If you visit, do be sure to read the 2002 interview with Dennis Hwang, the creator of all these fab images.

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IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to beth@idblog.org.

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